Course Description

Start building a stand-out brand in the era of social media with Brand Building Basics!

Here's what you'll learn:

  • How to create a brand strategy that is true to you and remains relevant
  • The four core aspects of your brand to include in your brand strategy
  • Strategies for creating brand relevance, memorability and growth using Facebook, YouTube, Instagram, Twitter and Pinterest
  • The free resources you need to be using to mine your target audience for data
  • How to capitalize on collaboration and influencer marketing to tap into new markets and expand your brand – PLUS proven strategies for executing a collaboration
  • A step-by-step formula for aligning your business goals with your social media efforts
  • How to use social media to tell a story that converts
  • The three daily tasks you should be completing to achieve steady growth
  • Ten strategies for boosting and maintaining relevance through authentic engagement
  • PLUS a BONUS checklist to help you complete the training and serve as your brand strategy

Ashley Perkins

I’m a firm believer that there is no one-size-fits-all approach to marketing your business or brand online, and I’m ready to work with you to develop and execute an intentional social media marketing strategy that will connect you with your ideal customers and clients and convert them into life long buyers.Your number one goal when marketing your business or brand should be return on investment.How can I help you achieve that? By determining the pain-points of your target market, gaining their trust by crafting engaging, authentic and valuable content, and nurturing them to become loyal customers of your brand by positioning you as the go-to expert in your industry.Are you ready to build a thriving community who are passionate about your business or brand?Then get started with one of my courses now!

Course curriculum

  • 1

    Introduction

    • Brand Building Basics: Introduction

    • Branding Basics Bonus Checklist
  • 2

    Understanding Your Audience + Breaking It Down by Social Network

    • Module 1
  • 3

    Building a Brand Through Collaboration + Strategies for Collaboration/Influencer Marketing

    • Module 2
  • 4

    Aligning Business Goals With Social Media Efforts

    • Module 3
  • 5

    Determining Your Brand Identity

    • Module 4
  • 6

    Daily Tasks to Boost Brand Awareness Through Authentic Engagement

    • Module 5
  • 7

    Conclusion

    • Conclusion

Reviews

5 star rating

Homerun Branding Session!

Cristal Blasko

Thanks so much for all of this amazing content. It was all VERY relevant and so many great nuggets of information. Can't wait for more trainings!

Thanks so much for all of this amazing content. It was all VERY relevant and so many great nuggets of information. Can't wait for more trainings!

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